| At SCG London we are actively involved in communicating and sharing our branding expertise with a wide variety of media and organisations, contributing to the international body of knowledge regarding development and best practice.
NEWS
22/9/2008 Russia’s biggest publishing house Eksmo has called SCG London in a bid to strengthen corporate loyalty in a highly competitive market.
In particular, the publishing house, which lists Russian sci-fi favourite Victor Pelevin among its most popular authors, identified a need to communicate its vision to its writers, employees and partners.
The scope of the project was therefore to develop a clear brand strategy and a corporate identity for maximum impact at a corporate level. Consumers, due to their record of following authors rather than publishing houses, were less of a target.
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8/9/2008 Clive Woodger gave a presentation at the International Russian Retail Congress Retail Director 2008
Clive Woodger, Managing Director of SCG London, gave a presentation at the International Russian Retail Congress Retail Director 2008 in Moscow.
In his presentation, Clive outlined the trends in brand strategy innovation for retailers.
Should you wish to receive the pdf version of the presentation please e-mail: kasia@scglonon.com or anna@scglondon.com
22/8/2008 SCG London developed a brand concept for Arena Shopping Mall in Omsk, Russia
The Arena Mall shopping center, developed by Russian investment company Millhouse LLC has called in SCG London to develop a brand concept ahead of its opening at the end of 2009.
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31/7/2008 SCG London to judge international real estate awards
Clive Woodger, SCG London’s managing director, is invited to join leading international commercial real estate professionals on the judging panel of the Russia – CIS Premier Real Estate Europa Property Awards in London in February 2009.
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10/7/2008 SCG London client is acknowledged as the best large shopping centre in Russia
Shopping Centre Royal Park, which SCG London developed the branding for, was named the best large shopping centre in Russia at the Commercial Real Estate Federal Awards, the most prestigious commercial real estate ceremony in the country.
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26/6/2008 SCG London developed a new brand for financial group Horizon
A new brand should appeal to financial institutions in both Russia and the UK.
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29/5/2008 Alexander Beloborodov gave a master class at the International forum “Marketing strategies of commercial real estate – fighting for clients”
Senior marketing consultant of SCG London, Alexander Beloborodov, gave a master class at the International forum “Marketing strategies of commercial real estate – fighting for clients” in Moscow
In the presentation Alexander highlighted how a strong brand can become a key differentiation strategy of the shopping centre and increase its profitability.
Should you wish to receive the pdf version of the presentation please e-mail kasia@scglonon.com or anna@scglondon.com
28/4/2008 The article by Clive Woodger is published in Brand Strategy magazine
In his research Clive Woodger, the founder and managing director of SCG London, provides an overview of the increasingly competitive – and crowded – Russian retail banking market. Full text of the article can be found here
22/4/2008 SCG London rebrands the chain of Ukrainian shopping centres
One of the Ukraine’s biggest property investment, development and management companies, XXI Century, has embarked on the east European country’s first commercial real estate re-branding programme in a move to reposition and expand its chain of Kvadrat shopping centres.
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8/4/2008 The article by Clive Woodger published in one of the world leading retail magazines - Retail Leisure International
The recent article by Clive Woodger, Managing Director of SCG London, provides strategic advice on how to develop a successful shopping centre brand. The full version of the article can be found here
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