Working with senior executives and HR management, we take on a broader role as brand guardians for their business. This involves the development of a strong internal brand culture that parallels the external brand profile, as well as ongoing brand management consultancy.
We interpret the brand proposition in a way that makes it
relevant and motivating for internal audiences. We communicate the ethos behind the brand and how this is relevant and inspiring for staff as teams and as individuals. We enhance workplace environments in line with the brand strategy. We optimise all forms of staff communication opportunities and agree a coordinated cascade process throughout the company to engage employees at all levels.
Brand Culture Guidelines
Vision, Values, Business Principles
Internal Communications Strategy
Development & Execution
Customer Service Strategy
On-Going Brand Guardian Consultancy
Brand Management & Roll-Out Consultancy
Where appropriate, we develop strategic partnerships for our clients. We identify and screen partners that can bring vital missing capabilities and increase competitive advantage. We develop the alliance format and platform, negotiating and managing the transaction. We help to activate the alliance through an ongoing consultancy role, leveraging the capabilities of both parties to open up business opportunities.
Initial Identification & Screening
Activation of Alliance
Through the use of quantitative and qualitative research, together with consumer insight and understanding, we help clients to:
• Formulate their Business Innovation Strategy – how the vision translates into business actions and behaviour
• Deliver innovation – strategy implementation and monitoring, staff and customer engagement
Our advice is both practical and commercially sound, combining local knowledge together with a global perspective on best business practice.
We also undertake and help resource special projects for clients such as market feasibility studies including management models and economic benefits assessment. We also organise design and architecture competitive pitches for real estate clients to ensure ‘best of the best’ ideas at highly competitive costs. This involves screening candidates, devising the brief and advising on design proposals.
Research & Analysis
Business Innovation Strategy
Strategy Implementation & Monitoring
Market Feasibility Studies
Competitive Pitch Organisation
Special One-Off Projects for Clients