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	<title>SCG London</title>
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	<link>http://www.scglondon.com</link>
	<description>SCG London website</description>
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		<title>Summer Colour&#8230;.or Color</title>
		<link>http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=summer-colour-or-color</link>
		<comments>http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/#comments</comments>
		<pubDate>Mon, 14 May 2012 16:31:54 +0000</pubDate>
		<dc:creator>rosshaxton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[environmental graphics]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Street graphics]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4489</guid>
		<description><![CDATA[On a recent study trip to New York, I managed to spend some time researching some latest examples of retail trends. I&#8217;ve attached a small extract of some of the more colourful examples from the fashion stores I visited. It struck me that bold, primary colours were being used really effectively &#8211; even if it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color4/" rel="attachment wp-att-4492"><img class="aligncenter size-full wp-image-4492" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color4.jpg" alt="" width="502" height="670" /></a></p>
<p>On a recent study trip to New York, I managed to spend some time researching some latest examples of retail trends. I&#8217;ve attached a small extract of some of the more colourful examples from the fashion stores I visited. It struck me that bold, primary colours were being used really effectively &#8211; even if it was to signal that the products on sale were white! From the punchy facades of American Apparel to the more restrained but equally impactful shopwindow displays of Diane von Furstenberg, store facades and interiors were vibrant and shouted to passers by. Enjoy the sunshine!</p>
<p><span id="more-4489"></span><br /><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color7/" rel="attachment wp-att-4494"><img class="aligncenter size-full wp-image-4494" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color7.jpg" alt="" width="503" height="670" /></a><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color1/" rel="attachment wp-att-4497"><img class="aligncenter size-full wp-image-4497" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color1.jpg" alt="" width="670" height="503" /></a><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color2/" rel="attachment wp-att-4498"><img class="aligncenter size-full wp-image-4498" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color2.jpg" alt="" width="502" height="670" /></a><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color6-2/" rel="attachment wp-att-4499"><img class="aligncenter size-full wp-image-4499" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color61.jpg" alt="" width="670" height="503" /></a><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color5-2/" rel="attachment wp-att-4500"><img class="aligncenter size-full wp-image-4500" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color51.jpg" alt="" width="503" height="670" /></a><a href="http://www.scglondon.com/news/blog/2012/05/summer-colour-or-color/color3/" rel="attachment wp-att-4501"><img class="aligncenter size-full wp-image-4501" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/color3.jpg" alt="" width="670" height="503" /></a></p>
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		<title>Discovering something new</title>
		<link>http://www.scglondon.com/news/blog/2012/05/discovering-something-new/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=discovering-something-new</link>
		<comments>http://www.scglondon.com/news/blog/2012/05/discovering-something-new/#comments</comments>
		<pubDate>Tue, 01 May 2012 10:00:54 +0000</pubDate>
		<dc:creator>Susan Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4448</guid>
		<description><![CDATA[&#160; I discovered a Japanese artist last week called Yayoi Kusama. I have to admit that I had never heard of this artist and wasn&#8217;t sure what to expect. In the past I have walked around painted girders, unmade beds, piles of elephant dung and expensive cracks in the ground and have been singularly unimpressed [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><a href="http://www.scglondon.com/news/blog/2012/05/discovering-something-new/kusama1-3/" rel="attachment wp-att-4453"><img class="size-full wp-image-4453 aligncenter" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/05/kusama12.jpg" alt="" width="500" height="345" /></a></p>
<p>&nbsp;</p>
<p>I discovered a Japanese artist last week called Yayoi Kusama. I have to admit that I had never heard of this artist and wasn&#8217;t sure what to expect. In the past I have walked around painted girders, unmade beds, piles of elephant dung and expensive cracks in the ground and have been singularly unimpressed by modern Art. I read about her life in a mental hospital, her red wig, her extensive use of phalluses and her obsession with dots and wasn&#8217;t really expecting to like it. Surprise, surprise, it was wonderful! <span id="more-4448"></span>The exhibition at the Tate Modern in London is a retrospective covering sixty years of her work ranging from early post war Japan to New York in the sixties. For the last 35 years she has been back in Japan and her latest work is still obsessive but remarkable with its almost aboriginal use of form and colour. I am inspired by this 82 year old who is, to say the least, an unusual character and one who reminds me that its always worth trying new things. I did, out of curiosity, pop into Hirst&#8217;s show downstairs, billed as Britain&#8217;s most famous living artist but it paled in comparison.  </p>
<p>Why is it that an artist of Kusama&#8217;s calibre is overshadowed by Hirst? The queue for Damien Hirst&#8217;s art was an hour long whereas we could enter into the imagination and dotty domain of Kusama&#8217;s vision of the world without a wait. Well, at least the shared billing led to my visit and discovery. </p>
<p><a title="Kusama retrospective" href="http://www.bbc.co.uk/news/entertainment-arts-16944302" target="_blank">http://www.bbc.co.uk/news/entertainment-arts-16944302</a></p>
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		<title>Moscow reflections</title>
		<link>http://www.scglondon.com/news/blog/2012/04/moscow-reflections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=moscow-reflections</link>
		<comments>http://www.scglondon.com/news/blog/2012/04/moscow-reflections/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 16:30:50 +0000</pubDate>
		<dc:creator>richardtucker</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[environmental graphics]]></category>
		<category><![CDATA[Lighting]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4364</guid>
		<description><![CDATA[Last week I returned from a trip to Moscow where I had been taking photographs of some recently-completed projects. The intention was to capture and catalogue everything we designed, from graphics and environmental treatments to lighting, fixtures, furniture, even staff uniforms (when they weren&#8217;t shying away from the camera!) There were several projects from the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/festival-4/" rel="attachment wp-att-4402"><img class="aligncenter size-full wp-image-4402" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Festival2.jpg" alt="" width="670" height="472" /></a></p>
<p>Last week I returned from a trip to Moscow where I had been taking photographs of some recently-completed projects. The intention was to capture and catalogue everything we designed, from graphics and environmental treatments to lighting, fixtures, furniture, even staff uniforms (when they weren&#8217;t shying away from the camera!) There were several projects from the last year that I had to cover, all in very different sectors, including shopping malls, banks, fashion stores, cafes and a delicatessen. </p>
<p><span id="more-4364"></span>Being a graphic designer, I was obviously keen to see all the graphics elements we had designed…of course they all looked fantastic! However, seeing the projects first-hand made me really appreciate the work done by our interiors team. In the studio we always work together with sample boards to make sure the brand is coherent, but seeing the final lighting and finishes giving personality to a large retail space is impressive. Working across such a wide variety of sectors, materials ranged from fabrics to canvas, wood, glass, tiles, metals and colored acrylics which collectively brighten and reflect light to create energy and atmosphere within the space. </p>
<p>However it wasn&#8217;t until later when I went through all the photographs that I noticed how much detail captured within these finishes we never actually see. A closer look reveals intricate patterns, textures and ever-changing reflections that all subtly bring the space to life. </p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/vesh-2/" rel="attachment wp-att-4418"><img class="aligncenter size-full wp-image-4418" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/vesh1.jpg" alt="" width="670" height="472" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/clover-3/" rel="attachment wp-att-4419"><img class="aligncenter size-full wp-image-4419" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/clover2.jpg" alt="" width="670" height="472" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/smol2-2/" rel="attachment wp-att-4399"><img class="aligncenter size-full wp-image-4399" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Smol21.jpg" alt="" width="430" height="610" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/smolenskiy_1-8/" rel="attachment wp-att-4425"><img class="aligncenter size-full wp-image-4425" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Smolenskiy_12.jpg" alt="" width="670" height="472" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/fg-3/" rel="attachment wp-att-4421"><img class="aligncenter size-full wp-image-4421" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/FG2.jpg" alt="" width="670" height="472" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/festival_2-4/" rel="attachment wp-att-4401"><img class="aligncenter size-full wp-image-4401" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Festival_22.jpg" alt="" width="430" height="610" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/moskom-3/" rel="attachment wp-att-4420"><img class="aligncenter size-full wp-image-4420" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/moskom1.jpg" alt="" width="670" height="472" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/integral-2/" rel="attachment wp-att-4375"><img class="aligncenter size-full wp-image-4375" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Integral.jpg" alt="" width="430" height="610" /></a></p>
<p> And one more&#8230;</p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/moscow-reflections/moscow-4/" rel="attachment wp-att-4422"><img class="aligncenter size-full wp-image-4422" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Moscow3.jpg" alt="" width="670" height="472" /></a></p>
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		<title>New Departures</title>
		<link>http://www.scglondon.com/news/blog/2012/04/new-departures/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-departures</link>
		<comments>http://www.scglondon.com/news/blog/2012/04/new-departures/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 08:55:18 +0000</pubDate>
		<dc:creator>rosshaxton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[environmental graphics]]></category>
		<category><![CDATA[Lighting]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4297</guid>
		<description><![CDATA[On a recent trip to the north of England, my train journey departed from the recently re-opened London&#8217;s King&#8217;s Cross Station restoration development, designed by John McAslan. The original station opened in 1852 and was built as the hub of the Great Northern Railway. With various changes of ownership and a notable one-storey extension built [...]]]></description>
			<content:encoded><![CDATA[<p>On a recent trip to the north of England, my train journey departed from the recently re-opened London&#8217;s King&#8217;s Cross Station restoration development, designed by John McAslan. The original station opened in 1852 and was built as the hub of the Great Northern Railway. With various changes of ownership and a notable one-storey extension built in 1972 by British Rail, the station has become a well known landmark with Grade-1 listed architectural status.<br />The new semi-circular concourse development (which incorporates the longest single-span station structure in Europe) provides a wonderful, open circulation space, which blends old with new. The impactful navigation signage totems together with retail and hospitality offers provide a refreshingly well-considered beginning (or end) to both over-land or under-ground train journeys. It&#8217;s well worth a visit, even if you&#8217;re not jumping on a train!</p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/new-departures/img_3401/" rel="attachment wp-att-4301"><img class="aligncenter size-full wp-image-4301" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3401.jpg" alt="" width="503" height="670" /></a><span id="more-4297"></span></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/new-departures/img_3405/" rel="attachment wp-att-4302"><img class="aligncenter size-full wp-image-4302" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3405.jpg" alt="" width="670" height="503" /></a><a href="http://www.scglondon.com/news/blog/2012/04/new-departures/img_3400/" rel="attachment wp-att-4303"><img class="aligncenter size-full wp-image-4303" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3400.jpg" alt="" width="503" height="670" /></a><a href="http://www.scglondon.com/news/blog/2012/04/new-departures/img_3404/" rel="attachment wp-att-4304"><img class="aligncenter size-full wp-image-4304" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3404.jpg" alt="" width="670" height="503" /></a><a href="http://www.scglondon.com/news/blog/2012/04/new-departures/img_3399/" rel="attachment wp-att-4305"><img class="aligncenter size-full wp-image-4305" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3399.jpg" alt="" width="503" height="670" /></a></p>
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		<title>Poetry in motion&#8230;</title>
		<link>http://www.scglondon.com/news/blog/2012/04/poetry-in-motion/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=poetry-in-motion</link>
		<comments>http://www.scglondon.com/news/blog/2012/04/poetry-in-motion/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 10:52:07 +0000</pubDate>
		<dc:creator>simoncohen</dc:creator>
				<category><![CDATA[Signage and Wayfinding]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4259</guid>
		<description><![CDATA[I love this recent signage initiative from the New York City Department of Transportation. Following on from their controversial LED Skeleton Digital speeding signs, last November their commissioner Janette Sadik-Khan launched a new street safety campaign &#8211; “Curbside Haiku”. She commissioned artist John Morse to design a set of 12 signs installed at eye level [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.scglondon.com/news/blog/2012/04/poetry-in-motion/trekworld_curbside-haiku_nyc-dot_john-morse_13/" rel="attachment wp-att-4260"><img class="alignleft size-medium wp-image-4260" title="TrekWorld_Curbside-Haiku_NYC-DOT_John-Morse_13" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/TrekWorld_Curbside-Haiku_NYC-DOT_John-Morse_13-672x448.jpg" alt="" width="672" height="448" /></a>I love this recent signage initiative from the New York City Department of Transportation. Following on from their controversial <a title="skeleton signage" href="http://www.huffingtonpost.com/2011/05/12/skeleton-featured-on-nycs_n_861299.html">LED Skeleton Digital speeding signs</a>, last November their commissioner Janette Sadik-Khan launched a new street safety campaign &#8211; “Curbside Haiku”.<span id="more-4259"></span> She commissioned artist John Morse to design a set of 12 signs installed at eye level in areas of high crash incidences, near schools and cultural institutions. The signs are in 2 parts, a bright, eyecatching graphic (featuring the “walking man” symbol) illustrating a Haiku written by Morse, encouraging pedestrians and cyclists to become more aware of the potential traffic-related dangers around them. Morse’s simple “cut and paste” style is graphically impactful, thought-provoking and witty, and represents a genuinely creative and innovative approach to public safety. Predictably, the signs have divided public opinion, with some claiming it to be a waste of public money, others insisting that the unconventional approach makes people think about safety in a new way. Perhaps the fact that people are talking about them at all represents a victory of creativity over mundanity in municipal signage.<a href="http://www.scglondon.com/news/blog/2012/04/poetry-in-motion/curbside-haiku/" rel="attachment wp-att-4261"><img class="alignleft size-medium wp-image-4261" title="curbside-haiku" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/curbside-haiku-537x672.jpg" alt="" width="537" height="672" /></a><a href="http://www.scglondon.com/news/blog/2012/04/poetry-in-motion/screen-shot-2012-04-16-at-11-42-49-am/" rel="attachment wp-att-4262"><img class="alignleft size-medium wp-image-4262" title="Screen shot 2012-04-16 at 11.42.49 AM" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Screen-shot-2012-04-16-at-11.42.49-AM-672x504.png" alt="" width="672" height="504" /></a></p>
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		<title>Olympic Countdown</title>
		<link>http://www.scglondon.com/news/blog/2012/04/olympic-countdown/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=olympic-countdown</link>
		<comments>http://www.scglondon.com/news/blog/2012/04/olympic-countdown/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 16:29:37 +0000</pubDate>
		<dc:creator>rosshaxton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[environmental graphics]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Street graphics]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4218</guid>
		<description><![CDATA[With 116 and 149 days to go until the London Olympic and Paralympic Games respectively, Brands are ramping up their activities to headline grab in advance of London&#8217;s long awaited opportunity for centre stage. Key sponsors adidas are one of the most visible brands and with their Team GB kit by Stella McCartney recently being launched amid controversy, [...]]]></description>
			<content:encoded><![CDATA[<p>With 116 and 149 days to go until the London Olympic and Paralympic Games respectively, Brands are ramping up their activities to headline grab in advance of London&#8217;s long awaited opportunity for centre stage. Key sponsors adidas are one of the most visible brands and with their Team GB kit by Stella McCartney recently being launched amid controversy, due to a debatably non patriotic design. To help convert the hype into sales at their flagship store in Oxford Street, supersize versions of Andy Murray, Jessica Ennis and Phillips Idowu (among others) have been applied to the shop and building facade facing Selfridges to stunning effect. Having been responsible for the initial incarnation of the Sports Performance store (it&#8217;s had several changes to layout and environment since being opened in 2005 by David Beckham), I&#8217;m always interested to see how marketing campaigns refresh the site and keep it relevant. I&#8217;m sure many more events will be planned for the brand in the run up to the games launch, if I spot more I&#8217;ll try and post them!</p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/olympic-countdown/img_3274_a/" rel="attachment wp-att-4222"><img class="aligncenter size-full wp-image-4222" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3274_a.jpg" alt="" width="670" height="503" /></a><span id="more-4218"></span><br /><a href="http://www.scglondon.com/news/blog/2012/04/olympic-countdown/img_3280_a/" rel="attachment wp-att-4224"><img class="aligncenter size-full wp-image-4224" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3280_a.jpg" alt="" width="502" height="670" /></a><a href="http://www.scglondon.com/news/blog/2012/04/olympic-countdown/img_3271_a/" rel="attachment wp-att-4225"><img class="aligncenter size-full wp-image-4225" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3271_a.jpg" alt="" width="670" height="499" /></a><a href="http://www.scglondon.com/news/blog/2012/04/olympic-countdown/img_3276_a/" rel="attachment wp-att-4235"><img class="aligncenter size-full wp-image-4235" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3276_a.jpg" alt="" width="670" height="503" /></a><a href="http://www.scglondon.com/news/blog/2012/04/olympic-countdown/img_3272_a/" rel="attachment wp-att-4226"><img class="aligncenter size-full wp-image-4226" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/IMG_3272_a.jpg" alt="" width="670" height="503" /></a></p>
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		<title>Benetton&#8217;s Award-winning Windows</title>
		<link>http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=benettons-award-winning-windows</link>
		<comments>http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 11:07:39 +0000</pubDate>
		<dc:creator>simoncohen</dc:creator>
				<category><![CDATA[Branding & Marketing]]></category>
		<category><![CDATA[Signage and Wayfinding]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Digital signage]]></category>
		<category><![CDATA[environmental graphics]]></category>
		<category><![CDATA[Installation]]></category>
		<category><![CDATA[Signage]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4189</guid>
		<description><![CDATA[Benetton have never been afraid to challenge traditional approaches to marketing themselves. The Live Windows project developed by their communication research centre Fabrica is a case in point and it seems that this innovative approach to retail window display has paid off, with them winning the top retail award at the digital creativity exposition 2012 Digital [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/l1050598/" rel="attachment wp-att-4190"><img class="alignleft size-medium wp-image-4190" title="l1050598" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/l1050598-672x448.jpg" alt="" width="672" height="448" /></a>Benetton have never been afraid to challenge traditional approaches to marketing themselves. The Live Windows project developed by their communication research centre Fabrica is a case in point and it seems that this innovative approach to retail window display has paid off, with them winning the top retail award at the digital creativity exposition 2012 Digital Signage Expo, held in Las Vegas in March this year.</p>
<p>Traditionally, shop windows have been used to showcase products available to buy within the store. The Live Windows project rejects that premise and instead, treats the store windows as part of a continuing commitment to developing relationships with their customers though entertainment and interaction.<span id="more-4189"></span></p>
<p>The Live Windows approach even rejects the idea of transparency, and instead turns the windows of Benetton flagship stores into high definition video walls, all tailored to the specific sizes of the individual flagstores around the world, including London, Moscow, Shanghai and New Delhi, Milan, Barcelona and Munich with Paris and New York to be added shortly. The interactive displays are networked globally in real time to create a genuinely international brand experience. </p>
<p>The content displayed, developed through Fabrica&#8217;s collaboration with international schools of multimedia design, reflects not only product-based messaging, but also broader entertainment and social issues to highten awareness of the emotional brand values, and drive consumer engagement and dialogue with the brand.<a href="http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/attachment/25/" rel="attachment wp-att-4191"><img class="alignleft size-medium wp-image-4191" title="25" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/25-672x472.jpg" alt="" width="672" height="472" /></a><a href="http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/attachment/26/" rel="attachment wp-att-4192"><img class="alignleft size-medium wp-image-4192" title="26" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/26-672x472.jpg" alt="" width="672" height="472" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/benetton_2/" rel="attachment wp-att-4193"><img class="alignleft size-medium wp-image-4193" title="benetton_2" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/benetton_2-672x504.jpg" alt="" width="672" height="504" /></a><a href="http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/memo/" rel="attachment wp-att-4196"><img class="alignleft size-full wp-image-4196" title="memo" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/memo.jpg" alt="" width="640" height="427" /></a></p>
<p><a href="http://www.scglondon.com/news/blog/2012/04/benettons-award-winning-windows/benneton-optimized/" rel="attachment wp-att-4197"><img class="alignleft size-full wp-image-4197" title="Benneton-Optimized" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/04/Benneton-Optimized.jpg" alt="" width="351" height="792" /></a></p>
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		<title>The World&#8217;s Largest Mall</title>
		<link>http://www.scglondon.com/news/blog/2012/03/the-worlds-largest-mall/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-worlds-largest-mall</link>
		<comments>http://www.scglondon.com/news/blog/2012/03/the-worlds-largest-mall/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 09:39:40 +0000</pubDate>
		<dc:creator>kirstyvance</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Shopping Centres]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4145</guid>
		<description><![CDATA[The world&#8217;s largest shopping mall has been open for some time now but not many people know about it. The New South China Mall, opened in 2005, has a total area spanning 892,000 square meters and around 2,350 retail units. It&#8217;s features include a replica Arc de Triomphe and St. Marks bell tower along with [...]]]></description>
			<content:encoded><![CDATA[<p>The world&#8217;s largest shopping mall has been open for some time now but not many people know about it. The New South China Mall, opened in 2005, has a total area spanning 892,000 square meters and around 2,350 retail units. It&#8217;s features include a replica Arc de Triomphe and St. Marks bell tower along with a canal and whole areas themed on cities around the world. But, contrary to it&#8217;s vast size and fantastical design the mall has largely remained empty since it&#8217;s opening in 2005. In fact only 1% of it&#8217;s retail space has been occupied all this time.<br />I came across a short film by Sam Green named Utopia: The World&#8217;s Largest Mall, which really shows how the New South China Mall has become a desolate ghost town. A pretty sad story for a place that had such big dreams. Watch the video here <a title="vimeo" href="http://vimeo.com/10784136" target="_blank">http://vimeo.com/10784136<br /></a><a href="http://www.scglondon.com/news/blog/2012/03/the-worlds-largest-mall/olympus-digital-camera-10/" rel="attachment wp-att-4152"><img class="aligncenter size-full wp-image-4152" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/south-china-canal1.jpg" alt="" width="670" height="503" /></a><a title="vimeo" href="http://vimeo.com/10784136"><span id="more-4145"></span><br /></a><a href="http://www.scglondon.com/news/blog/2012/03/the-worlds-largest-mall/olympus-digital-camera-11/" rel="attachment wp-att-4153"><img class="aligncenter size-full wp-image-4153" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/south-china-atrium.jpg" alt="" width="670" height="503" /></a></p>
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		<title>Luki session</title>
		<link>http://www.scglondon.com/news/blog/2012/03/luki-session/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=luki-session</link>
		<comments>http://www.scglondon.com/news/blog/2012/03/luki-session/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 10:10:57 +0000</pubDate>
		<dc:creator>martasurinyach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4117</guid>
		<description><![CDATA[There are a lot of ways to generate new ideas but not all are effective. I had the opportunity to participate in one of his workshops as well as work with Luki Huber, a product designer, who applies a technique called &#8220;Manual Thinking&#8221; which includes different exercises (Osborn checklist, brainwriting, six thinking hats,&#8230;) which he follows strictly to achieve effective results and [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>There are a lot of ways to generate new ideas but not all are effective. I had the opportunity to participate in one of his workshops as well as work with Luki Huber, a product designer, who applies a technique called &#8220;Manual Thinking&#8221; which includes different exercises (Osborn checklist, brainwriting, six thinking hats,&#8230;) which he follows strictly to achieve effective results and he gets good ideas to develop. Here I leave you with a link to his blog <a title="manualthinking.com" href="http://www.manualthinking.com" target="_blank">www.manualthinking.com</a> where he explains step-by-step and with examples, all you need to do to succeed with his method.</p>
</div>
<div> <a href="http://www.scglondon.com/news/blog/2012/03/luki-session/manual_thinking_1-2/" rel="attachment wp-att-4120"><img class="aligncenter size-full wp-image-4120" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/manual_thinking_11.jpg" alt="" width="584" height="277" /></a><span id="more-4117"></span></div>
<div> </div>
<div> <a href="http://www.scglondon.com/news/blog/2012/03/luki-session/manual_thinking_2-2/" rel="attachment wp-att-4126"><img class="aligncenter size-full wp-image-4126" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/manual_thinking_21.jpg" alt="" width="584" height="224" /></a><a href="http://www.scglondon.com/news/blog/2012/03/luki-session/manual_thinking_3-2/" rel="attachment wp-att-4127"><img class="aligncenter size-full wp-image-4127" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/manual_thinking_31.jpg" alt="" width="670" height="446" /></a><a href="http://www.scglondon.com/news/blog/2012/03/luki-session/manual_thinking_4-3/" rel="attachment wp-att-4130"><img class="aligncenter size-full wp-image-4130" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/manual_thinking_42.jpg" alt="" width="670" height="446" /></a><a href="http://www.scglondon.com/news/blog/2012/03/luki-session/manual_thinking_5-2/" rel="attachment wp-att-4131"><img class="aligncenter size-full wp-image-4131" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/manual_thinking_51.jpg" alt="" width="670" height="473" /></a></div>
<div> </div>
]]></content:encoded>
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		<item>
		<title>Art in the shadows</title>
		<link>http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=art-in-the-shadows</link>
		<comments>http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 10:08:03 +0000</pubDate>
		<dc:creator>richardtucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Installation]]></category>
		<category><![CDATA[Lighting]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://www.scglondon.com/?p=4004</guid>
		<description><![CDATA[The other day, I rested a couple of crisp packets on a bush while I tied my shoelace. Completely at random, they happened to cast a shadow that looked exactly like birds nesting. It reminded me of some work I had seen a few years ago by an artist called kumi yamashita who experimented using [...]]]></description>
			<content:encoded><![CDATA[<p>The other day, I rested a couple of crisp packets on a bush while I tied my shoelace. Completely at random, they happened to cast a shadow that looked exactly like birds nesting. It reminded me of some work I had seen a few years ago by an artist called kumi yamashita who experimented using unassuming items cleverly arranged to cast recognizable shadows. A quick Google reveals there are other excellent examples, such as work by Shigeo Fukuda, and also the more typographic style by Fred Eerdekens which is very iconic. It seems like a clever and eye-catching way of making a statement, so I&#8217;m wondering if we will be able to consider something like this in future environmental projects. Preferably made out of something more solid than crisp packets!</p>
<p><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/bird_crisps/" rel="attachment wp-att-4009"><img class="aligncenter size-full wp-image-4009" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/bird_crisps.jpg" alt="" width="670" height="445" /><span id="more-4004"></span></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/enhanced-buzz-22010-1299709576-52/" rel="attachment wp-att-4017"><img class="aligncenter size-full wp-image-4017" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/enhanced-buzz-22010-1299709576-52.jpg" alt="" width="500" height="333" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/art-shadow-3/" rel="attachment wp-att-4016"><img class="aligncenter size-full wp-image-4016" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/art-shadow-3.gif" alt="" width="500" height="375" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/shadow_art4-2/" rel="attachment wp-att-4015"><img class="aligncenter size-full wp-image-4015" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/shadow_art41.jpg" alt="" width="443" height="619" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/enhanced-buzz-22018-1299709625-32/" rel="attachment wp-att-4014"><img class="aligncenter size-full wp-image-4014" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/enhanced-buzz-22018-1299709625-32.jpg" alt="" width="448" height="670" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/pictures-by-fred-eerdekens-3185/" rel="attachment wp-att-4013"><img class="aligncenter size-full wp-image-4013" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/Pictures-by-Fred-Eerdekens-3185.jpg" alt="" width="670" height="303" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/fred-eerdekens-gold-shadow2/" rel="attachment wp-att-4027"><img class="aligncenter size-full wp-image-4027" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/Fred-Eerdekens-Gold-Shadow2.jpg" alt="" width="590" height="371" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/fred-eerdekens/" rel="attachment wp-att-4028"><img class="aligncenter size-full wp-image-4028" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/fred-eerdekens.jpg" alt="" width="589" height="319" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/kumi_yamashita_05/" rel="attachment wp-att-4029"><img class="aligncenter size-full wp-image-4029" src="http://913534293.r.cdn77.net/wp-content/uploads/2012/03/kumi_yamashita_05.jpg" alt="" width="500" height="372" /></a><a href="http://www.scglondon.com/news/blog/2012/03/art-in-the-shadows/bird_crisps/" rel="attachment wp-att-4009"><br /></a></p>
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