April 25th, 2013

The Road to Effective Outdoor Advertising

Written by:scglondonteam

In this dual-language article, originally published in Commercial Real Estate Magazine (Russia), Clive Woodger shares his knowledge of outdoor advertising – and why outdoor advertisers need to shun complexity and creativity for creativity’s sake. ‘The messages should be clear, concise and obvious,’ says the SCG London chairman, ‘unless the gradual disclosure of information is a deliberate teaser.’

April 10th, 2013

Brand Kitchen May – SCG London Perks Up Russian Coffee Shop Chain

Written by:scglondonteam

In the May issue of Turkish monthly business magazine PLATIN!, the Marka Mutfağı (Brand Kitchen) feature team smells the coffee with the latest in its series of SCG London case studies. This month, a look at how SCG London reinvented the Russian coffee shop chain Shokoladnitsa.

March 20th, 2013

Real Estate Brand Challenge – Asset or Liability?

Written by:scglondonteam

In this dual-language article on ‘distressed’ shopping centres published in Commercial Real Estate magazine (Russia), Clive Woodger argues that since the downturn, many developments have still not come to terms with the new needs of tenants and target shoppers. The reason? ‘Investing in the centre profile and visit experience, together with effective marketing and promotion, is too often outside the comfort zone of professionals more used to measuring tangible figures’. 

March 7th, 2013

Brand Kitchen April – A Stroll Around Kazakhstan’s Esentai Mall

Written by:scglondonteam

In the April issue of Turkish monthly business magazine PLATIN!, the Marka Mutfağı (Brand Kitchen) feature team takes a look at Esentai Mall, Kazakhstan’s first luxury shopping destination. 

February 11th, 2013

Our Chairman, Clive Woodger, shares his insights into 2013 on the German Retail Blog

Written by:scglondonteam

http://www.german-retail-blog.com/2013/01/02/experts-view-2013/#more-28254

February 1st, 2013

[Marka Mutfağı]-the series of SCG London case studies in the Turkish monthly business magazine PLATIN! – Depstor

Written by:scglondonteam

February 1st, 2013

[Marka Mutfağı]-the series of SCG London case studies in the Turkish monthly business magazine PLATIN! – Branding of HSBC Offices

Written by:scglondonteam

January 18th, 2013

Be True to Yourself … and Your customers – Published in Russian in PLUS Magazine

Written by:scglondonteam

The English version of this article can be found on the blog of our Chairman, Clive Woodger: http://www.clivewoodger.com/2013/01/18/be-true-to-yourself-and-your-customers/

January 9th, 2013

Development projects of BIN Group Article

Written by:scglondonteam

This article was published by Alexandra Golubeva
in RBK Dayli newspaper on 26.12.2012

November 9th, 2012

[Marka Mutfağı]-the series of SCG London case studies in the Turkish monthly business magazine PLATIN!

Written by:scglondonteam