May 28th, 2012 Written by:georgesimkin
This weekend I ventured to the Wellcome Collection’s latest exhibition ‘Brains: The mind as matter’. The aim is to explore what humans have done to brains in the name of medical intervention, scientific enquiry, cultural meaning and technological change.
April 16th, 2012 Written by:simoncohen
I love this recent signage initiative from the New York City Department of Transportation. Following on from their controversial LED Skeleton Digital speeding signs, last November their commissioner Janette Sadik-Khan launched a new street safety campaign – “Curbside Haiku”. Read more…
April 2nd, 2012 Written by:simoncohen
Benetton have never been afraid to challenge traditional approaches to marketing themselves. The Live Windows project developed by their communication research centre Fabrica is a case in point and it seems that this innovative approach to retail window display has paid off, with them winning the top retail award at the digital creativity exposition 2012 Digital Signage Expo, held in Las Vegas in March this year.
Traditionally, shop windows have been used to showcase products available to buy within the store. The Live Windows project rejects that premise and instead, treats the store windows as part of a continuing commitment to developing relationships with their customers though entertainment and interaction. Read more…
March 13th, 2012 Written by:simoncohen
One of the places I have always fancied visiting is the Las Vegas Neon Museum - www.neonmuseum.org/ – a repository dedicated to preserving the incredible legacy of historic neon signage from the city’s legendary casinos and theatres. One of these days I’ll get out there in person, but in the meantime I often catch glimpses of it as a backdrop to fashion shoots and music videos. But I had really no idea of the heritage and prevalence of neon signage in communist-era Poland. British-based photographer Ilona Karwinska is out to change that with her book Polish Cold War Neon and her involvement in the founding of Poland’s Neon Museum (neonmuzeum.org). Read more…
January 6th, 2012 Written by:simoncohen
While researching for a shoe store rebrand project for one of our clients recently, I came across these photos of the amazing window display for Christian Louboutin Motcomb Street store in London. Seriously sexy lettering for some seriously sexy shoes!
December 12th, 2011 Written by:simoncohen
I am (ever so slightly) obsessed with the typography of signage, and I love the way that shopfronts, fascia signage and typography express the personality and unique character of a city.
I recently spent a couple of days in Madrid – my first visit to that city – and I was blown away by the wealth of beautifully crafted signage, handpainted tiles and shopfronts that I saw there. To me, the flamboyance, artistry and exuberance of the signage is a perfect visual expression of the passion and vitality of the city itself.
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