M.Video

Maintaining leading brand status

M.video is a leading Russian consumer electronics retail chain and the first and only publicly traded company in its market sector. The company was founded in 1993 and currently operates 196 branded stores in 77 cities throughout Russia with a total selling space of 512,000 sq m. 

We have undertaken a variety of different projects with M.video over a number of years,
working with them on different aspects of their brand regarding both external and internal image and communication.

Having carried out a detailed brand audit and research analysis, we have worked on various strategic and creative projects with different departments, including senior management, marketing and HR, exploring opportunities for brand communication and development. This work has included brand identity, sub branding, advertising (covering brand, products and recruitment), brand culture, marketing and communications.

We have produced a comprehensive manual documenting all elements of the M.video brand. This sets out clear rules and guidelines to define the use and application of the brand across all key channels and relevant media.

More Retail work >