Meshchersky Park

Nature for everyone

Meshchersky Park is a large area of partially forested land in the Skolkova district,
3 km from the Moscow ring road. The area also includes open parkland, a large pond, recreation and playground areas.

Our client, Millhouse Capital, plans to realise the full potential of this natural environment. The vision is to create a place where people and nature can thrive together. The landscape will be improved by adding to the natural beauty of the place, and the facilities and features developed to enhance the visitor experience. The name of the park is derived from the princely family of Meshchersky whose roots go back hundreds of years to medieval times.

We created a total brand concept designed to appeal to a wide range of different visitors and stakeholders. It captures the client’s vision and communicates the special character and heritage of the park – countryside on the edge of the city, accessible, open and welcoming.

The tree and leaf motif is fresh and simple. The use of a wide colour palette reflects the different changes of look and mood in the natural environment throughout the seasons. It is a versatile branding device that can be applied to a wide range of marketing collateral, including literature, advertising and corporate materials. The signage applications within the park itself provide not only direction and information but also pleasure and inspiration.

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