Rosbank

Softening the edges for a sharper focus

Founded in 1993, Rosbank is the eighth largest bank in Russia by assets and is a member of the French group Société Générale. A high tech, universal financial institution, Rosbank provides services for more than 3.5 million citizens and 67,000 organisations.

Following acquisition of a retail bank, it became important to change public perception and communicate the face of a full service bank.

We created a new, updated identity, communications and branch design reflecting a more dynamic, contemporary and customer orientated culture. The focus on product and services help facilitate greater customer and staff interaction with accessible advice and consultation.

The corporate typeface, which we designed and commissioned, is unique to the bank. We also art directed all photography for their image library and developed a wide range of marketing materials, from brochures and posters to in-branch communication and comprehensive brand application guidelines.

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