Russian Standard Bank: Imperia Private Banking

Premium banking for high net worth customers

Positioned to complement Russian Standard’s super deluxe Vodka brand, Imperia Private Bank provides tailor-made services and products delivered with outstanding attention to customer needs.

We created a unique branch concept based on a modern, luxury five star hotel with a reception, waiting lounge and private meeting rooms. In this exclusive environment each individual is treated as a valued customer by their own personal portfolio manager who manages their account and services their specific product requirements.

To reinforce the brand’s premium positioning in setting the highest standards of Russian
private banking, we developed quality communications materials that reflect the distinctive style of the bank.

Imperia Private Bank is now developing the network of premium class branches in major
cities of Russia.

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