UralSib

A high impact, effective upgrade

One of the largest Russian financial holdings, Uralsib Financial Corporation provides its customers with a wide range of financial services and has more than 456 sales points in 49 regions of Russia.

We developed an upgraded environment for the bank that communicated a contemporary and competitive image, whilst creating a positive service-oriented experience for customers.

The highly visible branch concept reflects the bank’s brand profile and incorporates the latest thinking in customer service and product delivery. The front ‘meeter-greeter’ desk acts both
as a welcome and information point. The branch planning has been designed to encourage
better interaction between customers and sales advisors whilst maximising the space for
sales communications.

We enabled Uralsib to achieve an efficient, cost effective branch refurbishment programme and a high impact visual upgrade through the creation of a modular set of furniture, fixture and graphic components. These provided the bank’s real estate team with a practical solution for rolling out across the diverse portfolio of branches and sales points.

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